MORACHI : BIGGER AND BETTER
Monday, September 05, 2016
Hey Beautiful people, how has your day been? I hope all good!
So I first heard and found out about singer Morachi through SOUND CITY years ago back when I was still in high school and he had just released his Hit single "Hapuya Like That", the song came at a time when the music industry in Nigeria had hit a really messy wall and we had but very few good artistes who we heard on the TV and with amazing visuals to the song which may not seem like much now but was everything back then and instantaneously made the song a hit.
The massive success of the song shot Morachi into instant fame and stardom, the song came with its own unique mix of the western sound that cut into the famous Naija afro-beats tunes, it also had a bit of rap, hip hop and RnB all infused into one.
It was kind of disheartening when he disappeared from the music scene for years but now he is back, bigger and better than ever and he came back with another huge hit called "Labalaba" which has hit the airwaves and has everyone buzzing about him once again so imagine my excitement when I got this fabulous opportunity to have a chat with him about his life, family, music and big come back.. this is a wonderful read and I hope you guys enjoy it as much I do and please tell a friend to come and read this because Morachi is back!!!..... Have a lovely read every one.
DVF: So tell me about yourself and background
Morachi: I am Richie Marvin Chieme Akuba, from Imo state, born in Bariga Lagos, 1st child out of a family of four (4)
DVF: What was growing up like for you?
Morachi: Growing up wasn't easy, it was a hard time growing up... I remember going through a lot of pain and sadness, didn't really have the time to grow up as proper kids do, have playtime and all that and as a result of that I had to grow up really fast, I basically became an adult at a very young age
DVF: That must have been so difficult.. what was the reason for all of that hardship?
Morachi: Well I didn't come from a rich home, actually did but due to some issues that golden spoon was snatched away from my family and me
DVF: That's one of the worst things that could happen, so how did things change for you and at what point in your life did you find your love for music?
Morachi: Music has always been part of me but I just never took it seriously until the end of my high school session when friends decided to push me to the studio and have me record a song and that changed it all
DVF: What was your first song like?
Morachi: My first song was a love song and a song dedicated to my Mother produced by Nelson Brown who was the biggest producer for plantashun Boiz back then
DVF: Really, you have been doing this a really long time
Morachi: I sure have
DVF: So what came next after high school?
Morachi: "Hapuya like that" happened and changed everything for me! The song blew up just as I put it out there, I went to bed only to wake up a star.
A star who didn't know anything about the music business and how to run it so that was a new school and experience for me
DVF: Yes... I can testify to the massive success of that song like everyone couldn't stop singing it in school, I was in high school back then and I recall that it was all over every TV station
Morachi: More songs and more hits sure to drop by his grace 🙏🏽
DVF: So when you did Hapuya like that you hadn't left Nigeria at all then?
Morachi: I Was just traveling back and forth, I was supposed to go base in the US and leave Nigeria for good at the time but the success of the song made me leave all that and stay back
DVF: How did you come up with the brand name "Morachi" ??
Morachi: Morachi is a combination of my original names mixed together
DVF: Let's talk about fashion for a bit, what does fashion mean to you, how would you describe your style?
Morachi: Fashion is very important and it means a great deal to me as it represents the brand you wish to sell to the world, my style is a combination of a sexy and urban look
DVF: So how did you go from a high school kid doing music to releasing a song like ' Hapuya like that' and with such a video too did you get signed to a label, because it must have cost a lot of resources to pull that off?
Morachi: I used to get upset a lot about crap I saw on the TV and I knew that we deserved better so I decided to set a good example, I had used up savings meant for traveling to get ready for school in the US, labels have never favored me because they have never seen the picture in my head, they think I am too high maintenance
DVF:
I'm not surprised, it's exactly what is still happening till today the
real talents get rejected by labels and they pick up those who aren't
even ready to put the work in to make a difference
Morachi: Well not really, most labels want artistes they can bend as much as they please and manipulate, some are not like that though
DVF: Yeah, a few are the exceptions, setting that example really changed a lot, for me personally it gave me a lot more faith and hope in the Nigerian music industry because it was a time when there wasn't really good music having airplay. I remember thinking "wow so a Nigerian video can be this cool"
Morachi: That's exactly what I wanted, I know what I want and that is the basic thing just like my new video LabaLaba has everyone inspired to take video productions more serious once again
DVF: Let's talk about a fashion for a bit,
what does fashion mean to you, how would you describe your style?
Morachi:
Fashion is very important and it means a great deal to me as it
represents the brand you wish to sell to the world, my style is a
combination of a sexy, urban and classy look
DVF: You got off the scene for a long time what happened, and why have you decided now is finally the right time for a come back into the Nigerian music industry 
Morachi: Nothing happened really, I just took some time off to refocuses on some other things that I had begun to try my hands on, I still was in the scene, I lowkey released a few songs here and there during that time but was not consistent, things are a lot more structured now and social media is the father of it all and things in the industry are done a lot more differently, in the sense that if you're willing to do the work right, it will blossom and this system works out a lot more for me and that's why now is the right time for my come back
DVF: Yes, that's right social media is the father of it all now. Okay let's deviate from the music a little bit, let's talk fitness
Morachi: Okay
DVF: How and when did your fitness journey begin?
Morachi: I have been into fitness and have been fit from as early as my high school days, I used to represent my school in international competitions and we never lost, the abs everyone talks about today I got it years ago when Nigerians didn't even care to know what it was all about
DVF: Beginning that young, were you influenced at all by the idea of getting fit to gain the attention of the ladies like a lot of guys do, or was it solely because of your love for it, or was it a bit of both reason?
Morachi: I got into fitness for me and for the love that I've always had for it and not for anyone else and I am glad that I have now become a motivation and inspiration to a lot of my fans when it comes to living a lifestyle of fitness
DVF: Obviously you're an attractive man and a public figure, has the attention that comes with it ever been too much to a point where it's pissed you off or are you used to it and can handle all that it brings?
Morachi: Well yeah, there have been times when it gets to me but I'm always able to handle things just fine
DVF: Okay so you model also, fitness and photography modeling?
Morachi: Yessir
DVF: Was it something you always had a passion for or did the opportunity just happen to come to you because of your good looks and physique?
Morachi: Yeah, it's something that I've always loved and had an interest in and also I would like to say that I have everything needed to be successful in the entertainment industry, some qualities I have hidden in the past and then there are others like the modeling that I have shown over time but this time around I will be revealing a whole lot more
DVF: Okay let's get a little more personal, you are a dad to a handsome baby boy and I have watched videos of you and your baby boy just having father and son time at home, goofing around with him and you seem to really love him and love being a father, so tell me how your son has changed your life?
Morachi: Yeah I am a dad now, my son has changed my life in more ways than I can imagine, he makes me work harder and look even deeper at the future, he motivates me every day
DVF: That's so lovely, does he know yet that dad's a music artist?
Morachi: Of cause, he knows and he also loves music so much
DVF: Awwww that's just lovely, let's talk about your new song "Labalaba" did you know it was going to be this huge of a hit and did you feel pressure to make certain that the song is a hit record because it's your major come back single or did you just let things happen naturally?
Morachi: Is it a hit already? I had no idea that it's now a hit in Nigeria ... anyways, I was more focused on making a really dope video for the song and make it top-notch and about the song itself, whenever I'm recording music I always just let things happen naturally
DVF: Well It is a hit over here, I hear it being played often now
Morachi: Oh yeah? That's a great development and some good news
DVF: In the industry, there are lots of awesome artists right now, who would you like to do a collaborative song with?
Morachi: I have a few artists that I love their work, Wizkid is definitely one of them, Davido is keeping it blazing as well, Flavour, Phyno, Olamide, 2face, Muno just to mention a few, these guys are all guys that I'd like to collaborate with
DVF: That's so nice, so what should we expect from Morachi, where do you see the future of your brand as an artist going?
Morachi: Expect more songs, more videos, another album, my clothing line (YEBOluxury ) and many more things God has for me, expect stories from my new songs, songs that tell my story, stories that have never been told
DVF: What kind of clothing should we expect from your upcoming clothing line?
Morachi: YEBOluxury will be designing almost everything that I wear and that is part of my own personal style
DVF: Sounds amazing, thank you so much for the time and this lovely interview
Morachi: You're welcome
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